What are two things sales reps should not do?

As the new year gets traction, sales targets have been set and sales folks are eager to take them on. However, according to research, one thing that turns off buyers is when the sales rep bad mouths the competition so this a non-winner. But losing customers for sure is when the buyers later on confirm they were lied to. So, on the opposite side, what are two best things a sales rep can do to be successful?

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Arturo Corral

Founder & Owner, Arturo has over 30 years of professional experience in management, sales development & training and diversity & inclusion. He has worked in 23 countries including cities such as Seoul, Montreal, Tokyo, London, Moscow, Sao Paulo, Madrid, Rome, Buenos Aires, Mexico City and Dubai, and in 45 U.S. states. His professional experience includes a diverse background in various industries such as executive in a Fortune 500 company, administrator for a state agency and managing satellite locations for a community college. Arturo’s volunteer experience ranges from holding the position of Co-Chair Diversity Business Council at the Conference Board, Board Chair for INROADS Midwest Region, Strategy Planning committee member for MERS Goodwill Board to presenter at The Forum on Workplace Inclusion Conference. He holds a master's degree in International Business and is ABD in a doctoral management program on Management Theory & Practice. He is also fluent in Spanish. And his alma mater is Northern Arizona University.